By now, chances are you’ve witnessed someone use some kind of nicotine vaporizer- or as many people call them- “vapes”. Even if you’ve never realized that you have seen it, it’s pretty much guaranteed that someone in your field of view has been using these devices that were originally meant to curb smoking by addicts using vapor that simulates smoking, delivering nicotine to the lungs via vaporized fluid. It is only recently that the health impacts of vaping have been started to be studied, and little is known even now. The public interest surrounding the health implications of vaping, exasperated by the mass proliferation of vapes among teenagers, has even spurred the FDA to threaten one of the leading vape producers, “Juul” with a shutdown if the manufacturer cannot either refute claims that vaping is especially unhealthy, or do something to curb the spread of vaping among young people.

Recently, however, vape juice producers have started marketing a more health-positive product: organic vitamin vapor juice. Companies boasting of providing vape users with a vitamin delivery system with ten times the power of normal food consumption, with a style more appealing than vitamin tablets, are being doubted by health experts.

While it is generally accepted that vaporizers are more healthy than traditional, cancer causing combustible cigarettes, vape companies claims that their product actually promotes health is dubious. First of all, even though vapes beat cigarettes in terms of health, there are still concerns among researchers that even though vape “juices” contain benign chemicals, the way they behave when heated up, mixed, and consumed, is of great concern. Another property of vapes worth mentioning is their propensity to fail and cause bodily harm to the user, as was see in several cases last year. As for the development of vitamin vapors, the doubt mostly comes from the spurious claims made about multivitamins in the first place. It is a widely held opinion in medical circles that multivitamins are unnecessary for anyone with a good diet. Pairing multi-vitamins with vapes makes no sense, claim experts, as it is just a much more inefficient way of consuming them.

Of the medical professionals commenting on the new addition to many vape brands, one is Dr. Norman Edelman, a senior scientific advisor at the American Lung Association, who has said that vitamin vaping is simply a “marketing ploy” and that “the added vitamins will give people a false sense of security” regarding their vaping. Meanwhile vaping, vitamin induced or otherwise, is experiencing explosive popularity, at a time when little is known about it.